Welcome!

Wow - over 100 followers in the first 24 hours! I haven’t even posted anything yet, but thanks for for the vote of confidence.

To those who don’t know me, I’m Brooke! I’m a 5th year Ph.D. student (almost done, phew) living in Los Angeles, CA. I'm formally trained in behavioral science, public health, and research methods.



Over the past few years, I’ve been learning more about ‘green behaviors’ both professionally and personally, and about the effects of climate change on population health. And to eloquently summarize what I found: it’s some terrifying shit.

I’ll save the science details for a future post, but the climate crisis is here and it’s already wreaking havoc on communities. And it’s only going to go downhill from here.


BUT - there’s actually a lot we can still do to mitigate some of the damage that will undoubtedly take place over our lifetime and that of future generations.

Although I don’t think individual-level behavior change is by any means the end-all solution to fighting the climate crisis (after all, just 100 companies are responsible for the majority of greenhouse gas emissions globally), I do think it will be necessary for more people to become aware of the problem (and fast) so that they can apply pressure on our government to push and advocate for the ‘green’ policies they want to see enacted. And I’ll admit, it’s hard to understand why these policies are necessary if we don’t first understand why our individual behavior is problematic and how we’re contributing to the issue.

I hope I can adequately shed light on the research and information that I’ve found helpful in understanding the gravity of the situation we’re in (and I’ll add in the caveat here that I am still a work-in-progress sustainability advocate myself). And I moreover hope that I can use my behavioral science training to collectively move us to ‘greener’ behaviors that have a positive impact on our planet.

Let’s get to work!

-Brooke

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